Reverse mortgage Marketing for the savvy loan officer is a matter of perspective. The lead generated with respect to the reverse mortgage client needs to be addressed immediately.
You cannot complain about the quality of lead generation if you are not following up in a fast and efficient manner. Certainly the Senior Market is somewhat aware of the reverse mortgage.
There are plenty of ads found offline and online that tout the advantages of the reverse mortgage. Most of the leads you purchase will have filled out their contact information on a website dedicated to lead generation.
The lead that has been recently filled out is a very good lead and you need to contact the prospect while the thought of finding out more information relative to reverse mortgages is still fresh. Not following up in a timely, efficient manner is like throwing money to the wind.
You may next inquire: What is the best possible way to address a lead that has been recently generated from the Internet. Certainly one way is to contact the interested party by way of email.
In order to do so you may use auto responder technology or take the more personalized approach and send the email correspondence yourself.
In fact consider any reverse mortgage marketing lead you receive from an Internet lead generation site, your own personal business site or company site as a top priority. Next you will want to phone your prospect.
However before you contact your reverse mortgage marketing lead by way of telephone keep in the back of your mind that many lead generation sites will send the same lead information to other brokers: this means you will need to establish a quick and positive rapport with your potential client.
In this light, your objective is to make certain that your possible future client will see the advantages of using a reverse mortgage and how your company can make it happen.
This realization on the part of the reverse mortgage marketing prospect needs to take place with your initial conversation.
You should also have available materials which you can send your prospect by way of email correspondence. In fact if the prospect wants further information send the reverse mortgage information immediately.
The material you send should include projected calculations, and information about your lending organization. You should also provide a great deal of contact information so there are a variety of ways the reverse mortgage prospect may reach you.
Have a system in place where quick responses by way of email may be generated efficiently.
As is the case with any reverse mortgage marketing method you use regarding lead generation: follow up, follow up and follow up. Your reverse mortgage marketing will do you little good if you don’t have a timely method of following up on leads after they’ve been captured.